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We, the people at Fonkstra, believe that everyone
wears their own 'pair of glasses' with their
specific frame and sight. Therefore everyone sees and
is seen differently. This leads to the basis of a concept
agency: seeing things within
context. Especially within the context of society.
Fonkstra's communication concepts are therefore driven
by creativity, communication tools and issues (latent
or acute social developments which can and/or will influence
companies goals). Here at the Fonkstra Centre we do
research in creativity and communication. Our BlogFonk
focuses on news and issues.
Fonkstra creates communication
concepts for companies which want to distinguish themselves.
Within these concepts we develop a clear vision and
strategy for consistent corporate communication.
We counsel companies by implementing advertisement campaigns.
By listening what a company
thinks, feels, wants, fears, loves, hopes. This gives
context and helps a company to really see who it was,
is and will be.
Arranging these thoughts creates roadmaps
for communication concepts which breaths the corporate
vision and strategy. We call them 'concept-
& brandbooks'.
A conceptbook is the guidebook
for corporate communication for the entire company.
It enables the management to explore and develop the
corporate identity. It helps employers to identify themselves
within the company. It supports 'third parties' like
ad agencies in visualizing the identity of the company.
And it helps sales as an ultimate visual reference for
the company's vision.
A brandbook has the same benefits as a conceptbook,
except that it's a guidebook for corporate communication
for a specific brand within the company.
We like to share our ideas by developing so-called 8till9-concepts:
they introduce a clear vision and strategy how a conceptbook
and/or brandbook can actually make corporate communication
succesfull. Invited companies
are challenged to create opportunities with the people
at Fonkstra.
E-mail: hello@fonkstra.com
Telephone: +31(0)320 257410
Fax: +31(0)320 413402
Location: duinbeek 121
Post: 8226 TR lelystad, NL
BlogFonk: www.blogfonk.com
8till9: www.8till9.com
The Fonkstra Centre: www.fonkstra.com
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